The more time I spend analyzing interesting ads, the more I realize how effective simple advertising can be. Take this minimalist piece for Hawaiian Tropic sunscreen, for example.
The advertisement, which was featured inside of a magazine, features an image of Hawaiian Tropic's product and its slogan, "Enjoy the sun." And that's pretty much it. The rest of the two-page spread serves as a tanning reflector, ideal for boosting your bronze at the beach.
In my opinion, including some promotional sunscreen could really up the ante on this impressive Hawaiian Tropic ambient. Still, it's a win in my book.
It may be simplistic, but at the same time it's innovative. The genius idea certainly grabbed my attention -- how about you?
When you're about to enter a portable toilet (like a Porta Potty, for example), you hold your breath and brace for the worst. But what if the doors opened up into a gorgeous bathroom?
At Milan, Italy's "Salone Internazionale del Mobile" -- one of the world's biggest design expos -- IKEA surprised attendees by doing just that. The home products company set up what appeared to be a rented toilet, but as patrons walked inside they were amazed to see that it was actually a lavish lavatory. Check out photos of the spectacular ambient ad below:
The ad is brilliant for a couple of different reasons. First, instead of trying to get people to visit IKEA, IKEA brought its store to the people. Second, people were likely expecting the portable toilet to be downright nasty, so the contrast between that image and what they actually saw was quite memorable. Third, because the home design show promotion was set up at the "Salone Internazionale del Mobile," IKEA had direct access to its target audience.
Beloved ice cream brand Ben & Jerry's recently released its line of Core products in Ireland. The special ice creams feature an "indulgent" center that makes a normal pint of the frozen stuff look plain. Check out a photo of the company's Karamel Sutra variant:
Looks pretty delicious, huh? According to the Marketing magazine UK, Ben & Jerry's launched a comprehensive campaign for its line of Core ice creams in April that includes television commercials, digital ads, and of course some good, old-fashioned sampling.
But that's not all! The ice cream company hired street artist Will St Leger to create an eye-catching ambient piece. Take a look at the amazing installation:
Erected in Dublin's city center, the outstanding artwork plays on the theme of "good to the core." An oversized ice cream scoop reveals that when you dig into the core of Dublin, you'll find Ben & Jerry's delicious new Core flavor Karamel Sutra! I can feel my taste buds tingling with excitement.
Childhood obesity isn't solely a United States issue. Kids from countries across the globe are battling an epidemic of childhood obesity. In Canada, for example, one in four children is considered overweight or obese.
Canadian organization Concerned Children's Advertisers (CCA) has been building social marketing programs to benefit young people for decades. Now it's working on a campaign with Crispin Porter + Bogusky to encourage children to burn some extra calories!
Enter GOGOYU, an interactive online game that takes place in the year 2032. It's considered a time of crisis; people don't have enough energy. According to Fast Co.Create,
Children play GOGOYU by wearing a FitBit pedometer that is used to track the amount of steps they take every day. The more active they are, the further their characters go in the online game, which has the avatars doing all sorts of fun things like engaging in snowball fights and placing ingredients into a device that will spit out a virtual 'Made in Canada' omelet.
What do you think about CCA's fun approach to fighting childhood obesity? Can it serve as an effective public service announcement?
Have you ever seen an ad on a pair of pants? It might sound odd, but Cityoga studio did just that. After the yoga studio learned that students were concerned about making slow progress, it came up with quite the brilliant solution:
These cute custom sweatpants were designed with the help of Lowe Adventa in Moscow, Russia. Cityoga's giveaway helps beginners notice results as they improve on their stretching ability. The pants feature quirky lines for each milestone the wearer reaches, making them charming and appealing.
Cityoga's promotion encourages students to stick with it and become yoga masters. Can't think of a better way to promote your studio!
Sure, we've seen plenty of artists (from Mika to David Guetta) gracing Coke bottle labels over the years. But now Pepsi's getting in on the action with its own music icon-inspired promotional drinkware.
A silhouette of the late Michael Jackson will appear on Pepsi cans as the beverage company ups the ante of its forthcoming promotional campaign. According to USA Today, "The unexpected marketing announcement comes on the heels of a new, global partnership between Pepsi and the estate of Michael Jackson." The redesigned packaging will also celebrate the 25th anniversary of Jackson's famed "Bad" album/tour.
And the campaign goes far beyond the can's updated look. USA Today reports that by late May, Pepsi will sponsor live events, noteworthy music, and opportunities for fans to get their paws on special-edition giveaways.
Let's see if the initiative can help Pepsi steal back some of its global market share from Coke!
Explore Britain's Narrowest Roads in Volkswagen's Up!
Volkswagen's newest small car, the Up!, is tiny enough to squeeze through tight alleys and avenues. Its mini size a huge selling point for the vehicle, especially for those who like to go on long drives.
DDB London created a direct marketing ad to complement the Up!'s slight stature. Those who purchase the car receive a glove-compartment-sized promotional gift book, "The Narrow Roads of Britain," which covers 18 of Britain's slender streets.
According to AdWeek, each page features GPS coordinates and beautiful photos captured by Harry Cory Wright. "VW is wise to try something a little different to build buzz for the vehicle, though a few of these excursions look a tad harrowing—in a door-scraping, OMG-another-car-is-heading-right-for-us! sort of way," reports AdWeek.
Still, it's a really unique idea that you can't help but respect! I think VW's doing it right!
It's pretty amazing what you convey with just a couple of signs.
Movies and TV shows often portray masters of karate breaking through thick walls or using a single hand to destroy a plank of wood. Whether or not that's realistic doesn't really matter, because it's what consumers know to be true.
Using this common stereotype to its advantage, Kukkiwon School of Martial Arts created a simple exit sign over a brick wall to show potential clients exactly what they can gain from a few classes. Check out the genius ad:
The awesome ambient ad tells us that after spending time at the Kukkiwon School of Martial Arts, we can all learn to exit like a ninja. Very cool!
While it was supposed to make its debut for audiences seeing "Marvel's The Avengers" this Friday, the final trailer for "Dark Knight Rises" has been leaked to the Internet. And I can't say I'm complaining; the advertisement is getting me super-excited for the film's July 20 release. If you haven't seen it yet, check out the trailer now:
According to the Huffington Post, "Suffice it to say, fan anticipation for Christopher Nolan's Batman finale is just about at peak levels -- and if it's not, the newest trailer will likely ratchet excitement there momentarily." The promo is being called "nearly perfect" by critics, and may very well become the movie of summer 2012.
Does the trailer make you want to see "Dark Knight Rises"?
What happens when you mix sugar and fun? A lot of kids start lining up.
And that's exactly what beverage company Tang and Ogilvy ad agency did to promote the six new flavors of Tang Remix. Here's the idea: The team invited children to choose two new Tang flavors to be mixed together. Each kid also received a promotional stadium cup designed to fit perfectly into the roller coaster. As the ride zipped and whirled, the custom concoctions were perfectly mixed.
Not only did children get to enjoy a thrilling roaster coaster ride, but everybody had his or her own Tang Remix, too! If this isn't the ideal promotional campaign for youngsters, I don't know what is. For more information, watch the video:
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