Make a Run For It!

There is always something to be said about the way products are displayed. An intriguing and unique display can bring in customers, attract attention from on-lookers who otherwise could not be bothered, and even bring in some sales. Keeping up with the trend of Healthy Weight Awareness Month, I had to blog about this promotional display of Reebok running shoes.



They were displayed in a glass case, similar to one you would see at the Smithsonian. The shoes are displayed as if they are butterflies; in a "fanned out" position showing only the soles of them. It draws attention to the product simply and elegantly, especially because its not everyday that you see a display like this in your local neighborhood Foot Locker.

So take a hint from Reebok when you're planning your next trade show. Truth be told, trade show giveaways are important but there are several other factors to be considered. Display is definitely one of them. The way you present your products and services to potential customers or business associates can play a big role in whether they decide to work with you.