The Power of Mailing

So Scottex Paper Towel in Belgium truly values the strength of their product and decided to prove it by sending paper towel letters through the mail. There were no envelopes involved; just plain pieces of paper towels with a letter on one side and a stamp and an address on the other. A great line of text in the letter read:

"P.S.: We do hope the postmen have treated this letter with the utmost lack of care."

So since we don't offer custom imprinted paper towels, what's my real purpose behind this blog? The power of snail mail. Everything is electronic these days and everyone can receive email on their iPhones, Blackberrys, and regular cell phones. Receiving something (other than a bill) in a mailbox that isn't electronic can be cause for raucous joy and celebration. Perhaps, that's a slight exaggeration but did you know that mailing offers for an imprinted gift or a promotional product itself can increase booth traffic?

According to a study done by the Promotional Product Association International (PPAI): "including a promotional product with a pre-show mailing increases the likelihood of an attendee stopping by the booth to see the exhibitors product offerings." The study they conducted showed that of all the people who stopped by the booth, 78.2% more responded because they had been sent an offer for a t-shirt. The facts are out there: people love trade show giveaways and the power of snail mail before a show is definitely strong.