ABSOLUTE-ly Committed to the Cause

As I was continuing my search for things eco and green this morning, I came across a powerful ad campaign from one of the world's most popular advertisers: Absolute Vodka. Their entire website has been re-vamped to show that Absolute is dedicated to helping fix the Global Climate crisis. Even better than that, their philanthropic efforts are all over their site. Their new campaign states:

Every time you register a unique code from your Absolute Vodka, Absolute Citron, or Absolute Mandarin bottle or cocktail, we will donate $1 -up to $500,000- to the global cooling charity of your choice.

They are spliting the 500K equally among 3 charities: The Ocean Foundation, The Fruit Tree Planting Foundation, and the Environmental Media Association.

Their Absolute Global logo is really creative and would look fantastic on some eco-friendly promotional products. I'm sure they're promoting at bars and clubs, but unfortunately none of the ones that I've been at.