Tom Tom Makes a Personal Promotion...

One of the main things that companies use promotional products for is self promotion. Adding your logo to a pen or a keychain and handing it out is an excellent way of advertising yourself. And the best way of getting yourself noticed is by using unique promotional items.



TomTom, makers of the popular GPS navigation system, have chosen to advertise their products via the use of a custom website. The site itself is designed so that users can upload personal pictures to tell a story of love and happiness to their significant other. When the final screen pops up with a heart shaped box, the recipient of the video may think that a wedding proposal is coming. But when the box pops open, a TomTom pops up and the question that will "drasticallt change both of their lives forever" is not "Will You Marry Me?" but instead, "Will you buy me a TomTom device?" It's clever, it might end a relationship or two but it works. Just goes to show that the internet can be one of the most unique promotional items ever.