My Cup O' Soup

One of my absolute favorite lines from the TV Show Bones, is when Zack (forensic anthropologist turned murderer) figures out a murder weapon during lunch. In typical Zack fashion he recounts how he came to his conclusion.

"I solved it in my head, while having my Cup O' Soup." His co worker's only response: "Wow."




Bones love aside, I thought of Zack when I came across this promotional giveaway this morning. Knorr (you know them, they make all those delicious noodles) did a custom promotion to their target audience, busy individuals who only have a small amount of time for lunch. Their Cup O' Soup promotion included a promotional lunch bag, a promotional mug, a napkin, and of course, their product.

It's a simple custom giveaway that's done well. There's no reading into it, there's no need to figure anything out. It is what it is: a nice gift that people will appreciate and use. And the more they use it the more the company's logo is exposed.