An Apple a Day Keeps Advertising Away

The aforementioned title of this blog is a blatant lie and is simply my love of alliteration shining through. If you eat an apple everyday you will not harm your relations with any advertising sponors. That being said, moving on...



AOK Health Insurance wanted to remind people of the importance of taking care of themselves. After all, a healthy diet can lead to a healthy body and that's what health insurance comapnies like. So they created this unique >custom calendar, unlike anything we've ever seen before. It's a tube made of UVA and UVB resistant plexiglass. The tube was imprinted and then stuffed with apples. Because an apple a day will keep the doctor away.

I'm assuming the UVA and UVB resistant plexiglass is what will keep the apples fresh, although the thought of eating a thirty day old apple is not exactly appitizing. I'm wondering if Debbie Meyers was secretly behind this promotion...