Brokeback, Baby

I'm ready to officially give this campaign the title of coolest promotion I may have ever seen this year. Granted, it's still the first month of the year but I'm really loving this one and even better, I'm loving the role that promotional bags play in the concept.




Motrin wanted a way to remind shoppers that when the holiday back pain comes about, they have the solution to the problem. So with the help of a guy, a creative manequin and some promotional bags imprinted with the company logo, they got the job done. Take a look at the video for more.