Ice Reminders Melt; Post Its Don't

Here's one that can be filed under the Duh category. Post-It notes wanted a unique way of "reminding" people that their Post-It notes can remind them of things, like returning their English book. Their solution? They created an ice sculpture of the words Return the English Book and placed it in the center of one of the most populated college campuses in Peru.



I'm sure several people saw this before it melted, but regardless if you want to make a lasting message, it's better to use promotional products, not ice. Unless your lasting message should be a puddle. Then by all means, ice ice baby.