Pampering your Brand: Creative Copy FTW!

When it comes to copy writing, it's a pretty tough game. You'll go through draft after draft to make sure that the message you need to get across is just right. While many people concern themselves with dotting all their i's and crossing all their t's, it's easy to lose sight of one very important question:

Is your copy writing duller than dirt?

You can have the most meticulously written copy. You can have copy that the AP Style Book would praise for it's absolute grammatical perfection, but if it's dull it doesn't matter. Your marketing message will end up in the garbage.

Here at Motivators, we're always on the lookout for the most creative copy that we can find. We applaud our customers who take their creativity and pair it with the perfect promotional products to come up with a winning promotion.

Elizabeth Barry and Associates, a full-service marketing and PR firm based in NJ gets the need to have creative copy. Just look at the way they positioned their products and services.



Rather than being the typical marketing firm and dropping words like "ROI" and "quantitative data" EB&A focuses more on the creative side. This "menu" of services reads like one designed for a company that's feeling the stress of ineffective marketing attempts and poorly executed PR.

More of EB&A's copy writing is showcased weekly in their GenDance e-magazine, the first e-magazine for dance aficionados.

So before you print anything or imprint anything, ask yourself if people will want to read it. Sure it showcases your information, but does it do it in a way that engages your customers? Will you pamper your brand by giving it the treatment it deserves?