A Lot More Than Just Promos

Monday, August 23, 2010

Lost Fans Pay Big Bucks For Dharma Logo Props



If you were a Lost fan, you may have heard about this weekend's much anticipated Lost event that auctioned off a variety of set pieces, clothing, and props from the show. Bidding took place both at the hangar where the items were being stored, as well as online so that fans everywhere could participate in the action. So how much do Lost fans actually love the show?

Boxer Shorts worn by Josh Holloway: $850
Locke's Knife: $3500
A script of the pilot signed by creators Damon Lindelof and Carlton Cuse: $15,000
Frozen Wheel: $25,000

There were plenty of other props that went over well with fans, but the ones that most concerned the staff of Motivators were the branded ones. Season 4 and 5 promoted the importance of branding with Dharma Initiative which left its mark on everything from first aid supplies to boxed wine. That being said check out how much some Lost fans were willing to pay for some awesome Dharma promotional products.

Dharma Backpack: $1100



12 Pack of Dharma Beer: $5,000



Miscellaneous Dharma Branded Supplies: $3500



Dharma Rum: $3250



Dharma Box Wine: $1200



Those are just a few of the several props that were auctioned off this weekend. According to The Examiner.com's Danielle Turchiano the Lost auction is expected to bring in two million dollars.

Lesson learned from all of this: When it's a piece of the biggest show in history, people will pay anything for a promotional product. For an awesome sense of how much things went for, check out Danielle Turchaiano's Twitter page as she live tweeted auction prices as they happened. Oh, and if you happened to be the lucky person who won the Dharma notebooks, let her know since she definitely wants one!

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