Strawberry Fields Forever: Branding with Relevance

To advertise the new John Lennon exhibit at the Rock & Roll Hall of Fame, the advertising team over at KNARF chose to make it extremely personal. These custom "starwberries" were planted in Strawberry Fields in Central Park. Lennon's legacy lives on in that section of the park in remembrance of his song "Strawberry Fields Forever." The custom strawberry invitations were picked by passers-by and the exhibit became the most popular exhibit in the history of the museum. If that doesn't speak to growing your branding, I don't know what does.