UPS Causes Vertigo, USA Gets it RIght

When you want to convey speed, how do you do it? That's exactly the question that Oglivy asked themselves when designing this ambient promotion for UPS in Indonesia. While there are plenty of ways to showcase speed, this is the one they went with.



I'm not saying that promotional products would have been a better choice, because I'm sitting here picking my brain trying to figure out what item would to truly convey speed and nothing is standing out. Just looking at this promotion is making me nauseous.

In other branding news, the folks over at Seat 42F just twit-pic'd this awesome Thank You gift sent from the folks at USA Network. The card included reads "Hats off to everyone who helped make this a great summer for USA."






Recap
Win: Promotions that include fedoras.
Lose: Promotions that cause me to feel physically ill just by looking at them.