Because McDonald's Fries are Iconic

Although I'm a huge fan of its burgers (my mouth is watering just thinking about a Quarter Pounder with Cheese), chicken nuggets, and iced coffee, in this unique ad, McDonald's relies solely on the power of its french fries.  And why shouldn't it?  After all, the company with the "golden arches" does boast the "best fries on the planet."

The original outdoor ad, in which fries light up the sky, is a part of McDonald's bigger Best Fries on the Planet campaign.  The "Fry Lights" can be seen from up to three miles away, enticing anyone nearby to stop through for a late-night snack.

Let's just hope the magnificent lights don't confuse Batman!