Look Down to Experience Your Next Vacation

Why don't more travel companies utilize the pull-down meal trays on airplanes for advertising?  Check out this genius ad:  Golden Holidays placed logo labels onto meal trays on select Malaysia Airlines flights help the audience "experience" their next vacation.

If this ambient campaign doesn't make you want to do something crazy, I don't know what will.  There's something exciting about looking down at your lap and seeing a holiday waiting to happen.  Plus, if you're on an airplane, chances are you're already in "vacation-mode" anyway.

My only concern? The rock-climbing sticker plus bad turbulence might equal a few panic attacks. Hopefully nobody's afraid of heights!