Memorable Coca Cola Ad: Everybody Wants a Sip

Who could resist taking an ice cold sip of Coca Cola? That's the message the beverage company wanted to get across with this memorable ambient ad.  Check out the piece below, in which straws extend from seven different windows just to get a small taste of the refreshing soft drink:

The ad communicates a few things:  First, when it comes to Coke, everybody wants a taste.  Second, sharing is caring!  And third, it's better to have just a sip of Coca Cola than to have none at all.

I love the seeming sense of urgency and attraction the straws are feeling toward the bottle of Coke; it tells the consumer that the beverage is highly sought after.  Kind of makes me thirsty!  I know what I'll be drinking with lunch today ;).