Oscar's Digital Campaign: There's a Little Bit of the Movies in all of Us

Considering the less-than-positive reviews the 2012 Golden Globes received from critics and audiences alike, it's no wonder that the Academy Awards has already begun promoting its February 26 event.  And I'm absolutely loving the campaign which is best summarized by its tagline:  "There's a little bit of the movies in all of us." 

The digital campaign, dubbed "Celebrate the Movies," features iconic stills from more than 80 films in Oscar history.  It will be showcased on the Web and on New York and Los Angeles digital billboards.  It's particularly effective because it tells audiences that great film is a piece of all of us.  The goal here is to appeal to a broad audience.  Take a look at some of my favorite versions of the ad:

Nominations were announced this morning on Oscar.com -- you can view the full list of nominees here.

What do you think of the Oscar's fresh digital campaign?  Will it help bring in better ratings than this year's Golden Globes?  Share your thoughts below!