Power Up with Vitamin Water - Ambient Campaign

As the negative impact of burning fossil fuels becomes more and more apparent, discovering new forms of energy has become a popular topic of conversation.  This summer, the folks at Vitamin Water took advantage of the trend by launching an "alternative energy source" campaign.  Check out how the beverage company promoted its popular "Energy" flavor:

Here, you can see how Vitamin Water installed 5 Volt USB chargers into a bus stop shelter.  Commuters could plug in their phones while waiting for their buses.

In Boston, rickshaws were printed with the Vitamin Water Energy bottles. 

I love how there's not necessarily a direct link between the product and services in these ads, and yet audiences are very aware of the product.  Additionally, Vitamin Water is equating its product to energy; if you need a boost, all you need to do is take a sip.