Brilliant 'Shellphone' Ad: The Sea is Calling

It's not often that a commercial gives me chills.  And I'm not even sure that's what this Royal Caribbean ambient advertisement was trying to do.  But the ad, which incorporates a brilliant "shellphone," had me feeling all nostalgic about my long lost friend, the ocean.  Check out the TV spot below:

Maybe it hit me extra-hard because we're in the middle of winter, and there's nothing I'd like more than to jump into the ocean and ride a few waves.  Or maybe the commercial was just done really, really well.  Whatever the case, this ad is extremely effective.  The idea of the "shellphone" is so smart -- I love that it plays on the idea of putting a conch shell to one's ear and listening to the ocean.

What stands out the most, though, is how genuine people's reactions are.  In this ad, Royal Caribbean does what every cruise line wishes it could:  It doesn't just sell its brand, it sells the ocean.  And who doesn't love the ocean?  The memorable advertisement finishes off with a simple call to action:  "The sea is calling.  Answer it royally."