A Lot More Than Just Promos

Thursday, February 16, 2012

Clever Delivery Service Ad: Your Packages are Important

Whether you're shipping a gift to a loved one or a report to a big client, it's important that it's handled with care and gets there on time.  You need to know that your package will be taken seriously, no matter what its size or perceived significance.

To reassure customers that no delivery is too small, delivery service Airborne Express & Logistics distributed this unique business card that doubles as a tiny envelope:


The clever direct marketing piece not only promotes Airborne Express & Logistics, but also reiterates its motto:  Every delivery is important.  I love how the advertisement doubles as a business card, too.

The ad even tugs at our heartstrings a bit, convincing us that the delivery company deeply cares about each individual package.  Nicely done!

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