Cute Citi Ad: Can Money Buy Happiness?

I know everyone says that money can't buy happiness, but I truly believe that having money makes happiness come a little more easily.  I mean, think about the things that make us happy -- vacations with our family, dinner with friends, Christmas presents.  None of them are free!

That's why I think this simple Citi billboard is so brilliant.  It speaks to the fact that saving money allows you to "live richly."

Plus, Citi makes a great point:  Even if money can't technically buy happiness, it "can buy marshmallows, which are kinda the same thing."  Touche, Citi!