Eye-Opening Promotion: Safety Workshop

An injury in the workplace is one of those things that we all assume won't happen to us.  But that doesn't mean you shouldn't be prepared in case of an accident.  After all, nobody plans to get hit in the head by a brick.

That's the idea behind this ad which promotes a Norcon safety workshop.  As you can see in the image above, the promotional foldaway poster display features an upper flap with a brick that appears to be hitting a man's head.  Underneath the brick is a simple message:  "You've already started to understand the importance of going."  The point is that one preventable accident could change your life forever.

The Norcon promotion also provides interested parties with information about when and where the safety seminar will take place.  I love how basic (and inexpensive) this piece is.  Ad agency MAGO certainly hit the nail (or should I say brick) on the head with this one!