My New Favorite Campaign: The Planters Nutmobile

This might be my new favorite promotional campaign.  American snack food company Planters, which is best known for its peanuts, built a custom peanut-shaped truck for its mascot's "Naturally Remarkable" tour.

The promotional vehicle not only runs on 5% biodiesel, but was also constructed using recycled wood and recycled glass.  The truck even features exterior roof solar panels, proving that renewable energy sources are both useful and hip.  Check out the fantastic Nutmobile below!

As the beloved Mr. Peanut makes his way through 16 U.S. cities, Americans will undoubtedly notice the oddly-shaped automobile.  The goal here is to raise awareness about conservation and the strength of community.

I don't know about you, but I love Planters' products.  In fact, I ate the brand's delicious creamy peanut butter with breakfast!  And now that I know the company supports sustainability, I'm an even bigger fan.  Great job, Planters!